Metagross builds applications, publishes them, and runs the marketing that turns a release into a business. One team holds the product from the first commit to the latest cohort report.
Practice
Three disciplines, kept inside one company
Products tend to stall between the team that builds them and the team that sells them. We closed that gap by keeping engineers, publishers and marketers on the same product, accountable to the same numbers.
Product software for mobile, web and the systems behind them
We design and build native and cross-platform applications, the services they depend on, and the tooling that keeps them reliable long after launch. Architecture is chosen for the product's next five years, not its first demo.
iOS & Android applicationsNATIVE · XP
Web platforms & dashboardsWEB
Backend services & APIsSVC
Cloud infrastructure & DevOpsOPS
Product design & prototypingUX
QA, release engineering, maintenanceQA
We take finished products to the stores and keep them there
Metagross publishes applications from its own portfolio and on behalf of partners. That covers listings, review and policy compliance, pricing and monetization, and the daily operational work of a live catalogue.
App Store & Google Play publishingSTORE
Subscription & in-app purchase designIAP
Ad monetization & mediationADS
Store policy & privacy complianceLEGAL
LocalizationL10N
Portfolio & release managementOPS
Acquisition planned against unit economics, reported with attribution we can defend
We run paid and organic acquisition, produce and test the creative behind it, and measure the result down to cohort payback. Budgets move toward what returns, and we show you why.
Performance user acquisitionUA
App store optimizationASO
Creative production & testingCRE
Attribution & product analyticsMMP
Retention & lifecycle messagingCRM
Market research & positioningMKT
Method
Every release informs the next one
Because one company owns each stage, what we learn in the market goes straight back into the backlog. Nothing is lost in a handover.
Specification, product design and engineering
Testing, store review and staged release
Listings, pricing and monetization
Paid and organic channels, creative testing
Cohorts, retention, LTV and payback
Principles
How we work
The people who write the code see what it earns
Engineering and commercial decisions are made with both in view, by people who answer for both
Numbers are agreed before the work starts
Every feature and every campaign carries a metric set in advance, and is judged against it
Software built to be maintained for years
Documented, tested and observable, so the product keeps working after the launch press is forgotten
Work with us
Bring us a product, or the idea for one
We work in three ways. Most partnerships begin with one and grow into all three.
Commission a product
We design and engineer it to your specification, then hand it over or stay on to run it
Publish with Metagross
Your finished app, released and operated under our publishing, monetization and compliance
Grow an existing app
Acquisition, ASO and analytics for a product already in the market