METAGROSS

Software, engineered and carried to market

Metagross builds applications, publishes them, and runs the marketing that turns a release into a business. One team holds the product from the first commit to the latest cohort report.

Practice

Three disciplines, kept inside one company

Products tend to stall between the team that builds them and the team that sells them. We closed that gap by keeping engineers, publishers and marketers on the same product, accountable to the same numbers.

Product software for mobile, web and the systems behind them

We design and build native and cross-platform applications, the services they depend on, and the tooling that keeps them reliable long after launch. Architecture is chosen for the product's next five years, not its first demo.

  • iOS & Android applicationsNATIVE · XP
  • Web platforms & dashboardsWEB
  • Backend services & APIsSVC
  • Cloud infrastructure & DevOpsOPS
  • Product design & prototypingUX
  • QA, release engineering, maintenanceQA

We take finished products to the stores and keep them there

Metagross publishes applications from its own portfolio and on behalf of partners. That covers listings, review and policy compliance, pricing and monetization, and the daily operational work of a live catalogue.

  • App Store & Google Play publishingSTORE
  • Subscription & in-app purchase designIAP
  • Ad monetization & mediationADS
  • Store policy & privacy complianceLEGAL
  • LocalizationL10N
  • Portfolio & release managementOPS

Acquisition planned against unit economics, reported with attribution we can defend

We run paid and organic acquisition, produce and test the creative behind it, and measure the result down to cohort payback. Budgets move toward what returns, and we show you why.

  • Performance user acquisitionUA
  • App store optimizationASO
  • Creative production & testingCRE
  • Attribution & product analyticsMMP
  • Retention & lifecycle messagingCRM
  • Market research & positioningMKT
Method

Every release informs the next one

Because one company owns each stage, what we learn in the market goes straight back into the backlog. Nothing is lost in a handover.

Specification, product design and engineering

Testing, store review and staged release

Listings, pricing and monetization

Paid and organic channels, creative testing

Cohorts, retention, LTV and payback

Principles

How we work

The people who write the code see what it earns

Engineering and commercial decisions are made with both in view, by people who answer for both

Numbers are agreed before the work starts

Every feature and every campaign carries a metric set in advance, and is judged against it

Software built to be maintained for years

Documented, tested and observable, so the product keeps working after the launch press is forgotten

Work with us

Bring us a product, or the idea for one

We work in three ways. Most partnerships begin with one and grow into all three.

Commission a product

We design and engineer it to your specification, then hand it over or stay on to run it

Publish with Metagross

Your finished app, released and operated under our publishing, monetization and compliance

Grow an existing app

Acquisition, ASO and analytics for a product already in the market